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ELVIS COLLECTION ROCKS AT COACH
April 09,  2017   -   The Standard Hong Kong   /   Elvis Express Radio
An installation featuring the King of Rock ‘n’ Roll, Elvis Presley, in a limited-edition collection ready-to-wear and leather goods launched by leading New York luxury label is drawing
the fans of the rocker in Hong Kong.

Coach has opened an Elvis pop-up shop at its Harbour City Ocean Terminal shop in Hong Kong recently after hosting the rare collection in Soho, New York City and Omotesando,
Japan.

The two-week pop up coincides with the arrival of the spring 2017 Coach 1941 women’s collection.

Creative Director, Stuart Vevers says the defiant glamor and rebel youth Elvis inspired embody the same spirit of individuality of the Coach girl this spring."

The Elvis pop-up shop is Coach’s take on a shrine to the King of Rock ‘n’ Roll. Hundreds of Elvis portraits layer walls marked by lipstick kisses from imagined adoring fans. Large-
scale "Love Me Tender” lyrics glow in a pink-lit marquee light box. The pop-up is a romanticized, Elvis-obsessed backdrop for the limited-edition collection.

Key pieces from the spring 2017 collection include the Elvis Tee, an homage to the icon and a super embellished Dinky bags with whipstitched exotics and signature Tea Rose
appliqué. A studded, sleeveless biker jacket is made personal with varsity patches, Southwestern fringe and metal details.

The spring 2017 collection envisions a dreamer who subverts American style with counterculture influences.

The symbolism of rebellion and the sense of belonging that comes from being part of a movement—Beatniks or Elvis enthusiasts—is mashed-up with Coach’s signature New York
City style. The collection challenges and disrupts the traditional conventions of luxury by exploring the raw, elemental hand of rebel craft and the artistry of Santa Fe.