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NEW ADMINISTER FOR ELVIS' CLASSIC RECORDINGS
December 19, 2016  -  Billboard  /  Elvis Express Radio-
The King’s music will reign on through a new deal with Kobalt.

Kobalt will administer and provide publishing services for a vast majority of the Elvis Presley catalogue of more than 1,000 songs, including such classics as "All Shook Up",
"Jailhouse Rock", "A Little Less Conversation", "Return to Sender", "Can't Help Falling in Love" and others through a new administrative agreement with Authentic Brands Group
(ABG) and Elvis Presley Enterprises, LLC.

The arrangement is effective from Jan. 1, 2017 and includes some of the “most desired tracks for film and TV trailers, soundtracks, and commercials,” notes Kobalt, the
independent music services company, in a statement.

Presley’s music continues to establish new records and find new fans almost 40 years after his death.

The Wonder Of You (Legacy/RCA), a collection of re-workings of the late legend’s hits with the Royal Philharmonic Orchestra, recently became Presley’s 13th U.K. No. 1 album -- a
record among solo artists.

Only The Beatles have more No. 1s with 15. Presley also set a new record for the longest span between No. 1 albums in the U.K., having first topped the survey with his self-titled
RCA debut in 1956. The King also occupied the chart throne in 2015 with If I Can Dream, also featuring the Royal Philharmonic Orchestra.   

“This is an absolutely momentous deal,” says Willard Ahdritz, founder and CEO of Kobalt, of the new agreement.

Jamie Salter, chairman and CEO of ABG, added: “We are thrilled to partner with Kobalt to ensure that Elvis’ legacy as the King of Rock and Roll lives on forever.

And Nick Woodhouse, president and CMO of ABG noted, “We are dedicated to preserving Elvis’ tremendous body of work and we are confident that Kobalt is committed to that
same goal.”

Music from the Elvis catalogue was synchronized in recent feature films Bad Santa 2, Teenage Mutant Ninja Turtles: Out of the Shadows and Joy, and “Love Me Tender” is the
soundtrack for Ralph Lauren’s current fragrance campaign.

Elvis' music is bound to ring out loud next year. The 40th anniversary of the rock 'n' roll icon's death will fall on Aug. 16, 2017.

About Kobalt Music
Kobalt, also known as Kobalt Music Group, is an independent rights management and publishing company. Founded in 2000 by CEO Willard Ahdritz, Kobalt acts primarily as an
administrative publishing company, not owning any copyrights.

Also offering label services and neighboring rights, the company has developed an online portal to provide royalty income and activity to artists and allow them to manage their
rights and royalties directly.

Wired reported in 2015 that Kobalt was "the top independent music publisher in the UK and the second overall (to Sony/ATV) in the US," with around 600,000 songs and 8,000
artists in its catalogue, including...
Massive Attack
Trent Reznor
Gwen Stefani
Phoenix
Prince
Sonic Youth
Ellie Goulding
Paul McCartney
Bob Marley
John Denver
Tiesto
Bob Dylan
Kelly Clarkson
And ... as of this month, ELVIS.

Kobalt owned 17.3% of the total worldwide market share among worldwide music publishers as of 2015, ranking it second after Universal. With headquarters in New York, Kobalt
also has offices in cities such as London, Los Angeles, Nashville, Atlanta, Berlin, Stockholm, Miami, Hong Kong, and Sydney.