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TROUSERS that held the hips that rocked the world will go on sale in Swindon tomorrow (Saturday 19th).
Originally belonging to none other than Elvis Presley, the item of clothing is set to cause a stir among fans of
the King of Rock ‘n’ Roll when they go on sale at Town Auctions.

Also going under the hammer will be a strand of Elvis’ hair, featured in the Adver last month.

Town Auctions owner Craig Cook is delighted to have the items up for sale and is expecting a big turnout at
the auction room in Central Trading Estate.

“We had a great response from the feature on Elvis’ hair both from buyers and sellers.

“The owner of Elvis’ trousers didn’t even know we existed until a colleague showed her the Adver and
suggested she contact us regarding the trousers.”

The trousers are cream in colour and by Sy Devore.

They were worn by Elvis in the 1950s and are presented in a double picture mount with photograph prints of
the singer allegedly wearing the trousers.

Craig said: "The size of the trousers is unknown because they are in a frame, however they are from the 50s
so it is the younger, leaner Elvis we are talking about.“
The couple that have owned them recently have enjoyed them and now wish them to go to a real fan and free up some wall space for something else. They
look really good in the special frame, and when you think about, they are the trousers that held the hips that rocked America and subsequently shaped
popular music from then on.”

Back in 2009, a strand of Elvis’ hair raised £1,055 at auction at Henry Aldridge and Sons, in Devizes, despite it expecting to make just £250. And in
November 2002, another strand of his hair sold for $115,000 – about £70,000 – in an internet auction.

The trousers, as well as the hair which comes with a certificate of authenticity and is mounted in a frame alongside a photograph of Elvis, will go up for
auction along with other items of memorabilia tomorrow from 11am.

For more information call 01793 619447 or visit
Elvis Presley’s hair and trousers may have attracted a lot of attention but they have failed to sell at auction.

The strand of hair and white framed trousers both went under the hammer at Town Auctions in Central
Trading Estate on Saturday.

But the popular and somewhat unusual items failed to find a new home.

Craig Cook, owner of the auction house, said: “I am negotiating to try to get them sold now. There was lots
of interest thanks to articles in the Adver and lots of people, or fans, viewing them but there is just not
enough spare money around I guess.”

In 2009, a strand of Elvis’ hair raised £1,055 at auction at Henry Aldridge and Sons, in Devizes. And in
November 2002, another strand sold for $115,000 – about £70,000 – in an online auction.
For details call 01793 619447 or visit
Below is the original story first published on E.E.R May 18, 2012