WHOLE LOTTA ELVIS GOIN' ON
Graceland Unveils New Exhibits
By Jayne Clark, USA TODAY
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Attention Elvis fans: New attractions at Memphis' Graceland, Presley's former home and mecca to
legions of devoted fans, have just opened or will soon debut.

On Jan. 8 (the King's birthday), an exhibit chronicling 1956, a pivotal year for the performer, opened
in a refurbished space in the estate's trophy building. It was 55 years ago that Elvis recorded his
first hit single, Heartbreak Hotel. He also released his first album, filmed Love Me Tender, and
created his first splash on national TV (including the infamous Ed Sullivan Show appearance).

"It was the year Elvis went from being a regional name to the national stage," says Graceland
publicist Kevin Kern.

Before appearing on Sullivan's show, Kern says, the host had vowed he'd never book Presley. He
reconsidered after the twitchy-hipped performer went on rival Steve Allen's show and topped
Sullivan's ratings.

"There was a natural publicity machine around Elvis," Kern says. "He was unlike anything else."

He apparently still is.
Opening March 1 at Graceland is Elvis! His Groundbreaking, Hip-Shaking, Newsmaking Story, an
expanded version of an exhibit that's been at Washington, D.C.'s Newseum since last year. Cool
artifacts include the drug enforcement officer's badge presented to him by President Nixon, one of
his army uniforms and the white "American Eagle" jumpsuit from his 1973 "Elvis Aloha from Hawaii"
broadcast.

"More people saw that show than saw the first moon landing," says Kern, who's an endless source
of Elvis fun facts.

Graceland Enterprises is gearing up for major events in 2012, the 35th anniversary of Elvis' death.
(Five and 10 year anniversaries draw the largest crowds, Kern notes).

"Elvis has been dead for 34 years and he made more money last year than a lot of live rock stars,"
he says...............As they say, The King is Dead. Long Live the King!